Monster Jam announces Strategic Partnership with UFC Standout Alexander “The Mauler” Gustafsson for Stockholm Show
Swedish race car driver Alex Danielsson to drive the Mauler truck at Monster Jam
Stockholm (June 19, 2013) – Feld Motor Sports® today announced a strategic partnership with UFC standout Alexander “The Mauler” Gustafsson for the Saturday, November 8 performance of Monster Jam® at Friends Arena in Stockholm.
Gustafsson will serve as a Brand Ambassador for Monster Jam in Sweden, making promotional and public relations appearances on behalf of the show. He will also make a special appearance at the Monster Jam pre-show Pit Party on November 8th and welcome the audience to the show that evening.
The partnership will be highlighted by a specially branded Monster Jam truck featuring Gustafsson’s likeness that will compete at the show in Stockholm on November 8th. The truck was unveiled today by Gustaffsson at a media event at Friends Arena. Gustafsson will also make an appearance with the truck on TV4’s ‘Sommar Krysset’ program at Grönan Lund on Saturday, June 21st. This marks the first time Monster Jam has placed an individual’s likeness on a truck for an international event.
”This is extremely cool! I’m a huge fan of Monster Jam so getting the opportunity to have a truck of my own was something I just couldn’t pass up; it’s an honor” said Alexander Gustafsson. “And of course I’ll be at Friends Arena on November 8th to see my truck maul whatever gets put in its way”
“Alexander has become a sports icon here in Sweden and the ideal brand ambassador for Monster Jam” said Magnus Danielsson, Vice President of International Motorsports for Feld Entertainment. “This is the first time we have ever created a branded truck around an individual like this for an international show so we’re making Monster Jam history in Stockholm!”
Gustafsson, who is currently the #1 ranked contender in the Light Heavyweight division, made his UFC debut in November of 2009 and has quickly become one of the organization’s most successful and popular athletes. In September of 2013 Gustafsson narrowly missed winning the Light Heavyweight title fight against Jon Jones in what is regarded as one of the greatest bouts in UFC history. Since then, fans voted Gustaffson to the cover of the EA Sports UFC, together with Jones. A rematch between the two is scheduled to take place on September 27th in Toronto, Canada.
It was also announced that Swedish race car driver Alx Danielsson will be the official driver of the Mauler Monster Jam truck. Danielsson is the 2006 World Series champion and was a Formula 1 test driver with ING Renault F1. He currently competes in the United States in NASCAR as well as the Swedish V8 Thunder Car Series. Danielsson is also no stranger to success in Monster Jam. In 2005 he drove the Inferno Monster Jam truck in Stockholm going head-to-head, and winning a race, against the then reigning World Champion.
Tickets are now on-sale for Monster Jam in Stockholm at Friends Arena on Saturday, November 8th. Prices begin at SEK 85 for kids and are available online at www.ticnet.se
About Monster Jam®
Monster Jam is the largest touring monster truck property in the world with more than 350 performances and 4 million in live attendance annually. In the United States Monster Jam will air 26 hours of original programming on FOX Sports 1 followed by a minimum of two re-airings on FOX Sports 2. Internationally, Monster Jam TV content can be viewed in over 200 countries including Sweden, where programming will begin in September on TV10.
For more information on Monster Jam, please log on to www.MonsterJam.com.
About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports productions include Monster Jam®, Monster Energy Supercross, and AMSOIL Arenacross. Feld Motor Sports is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.